There are so many websites that have a lot of ads and make money on it. And there is always a temptation to pay for ads to bring some traffic to your site. But getting high-quality, low-cost traffic from a website with lots of ads can be cheap.
Reasons for the Popularity of Ads Sites
Convenience. By registering on the site and purchasing a paid placement package, you get a ready-made site framework. Then “put on” it the design, content, headings, additional modules and other elements.
Flexibility. You can choose a ready-made design from the pre-installed variants or customize the design taking into account the company’s corporate identity. Flexibility manifests itself in setting up the display of menus, product cards, and SEO settings.
Getting quality traffic. Traffic ads, as a rule, brings an audience interested in a product or service. These people are either already ready to buy goods or have come to learn more details about the goods.
Websites with most ads can be considered as references that enhances the credibility of the company. In addition, visitors view the websites with adverts as a quick purchase method (Avito is the leader in this area).
Visitors to sites with traffic ads make purchases twice as more likely than those who go to the company’s website. This figure varies from the chosen sphere, as well as from the purchased package of services.
Low cost lead. This is due to:
• low competition: many companies do not know about ad sites (or do not take them seriously) and do not use traffic ads to promote their products and services.
• additional types of budgetary advertising inside the site. For example, most websites with ads broadcast your ads in headings and subheadings only to your potential customers. In this case, you pay only for link following. The cost of one follow is on average 10 cent.
No site maintenance cost. You do not have to form a budget for the site maintenance and upgrading, as well as attract expensive professionals: layout designer, programmer, designer, content manager. Even a beginner can independently maintain the site, make changes to it and drive traffic from ads. At any time user can ask for help from a personal manager.
Search engine optimization. Most sites with adverts are already optimized for search engines: they are well ranked by Google and others. It concerns, first of all, transactional requests (for example, “buy front paint”, “buy Gucci bag”, etc.) and geo-requests (for example, “cottage in Chicago”). As a result, you save money on SEO promotion. In 90% of cases (when you pay for any package above the “base”), the product page or the main page of your site will be in the top of the search results at the user’s request. So such an ad brings you a new traffic. In addition, you can register keywords yourself in the product card settings, so that search robots will quickly find and index your product, show it in the results on relevant queries.
Devote one to two weeks to exploration of the website with ads and you can run advertising campaigns and get cheaper traffic from ads than from contextual advertising. At the same time, it is of higher quality (with warmer clients) than from social networks.
Sites with adverts are suitable for promotion of goods from most spheres. To understand how effective this promotion channel can be, analyze your competitors, whether they use sites with ads. If they do, then this channel is effective in your sphere. If there are no competitors, then you have a wonderful opportunity to take a free place and be one step ahead of those who will register later.