The term Big Data is quite young, it appeared in 2008. However, the phenomenon itself, which Big Data describes, appeared much earlier. Big data implies huge amounts of information with a complex definite and / or indefinite structure. Big data previously was not of great value, since its processing and analysis were quite complicated thing to do – it required significant computing power, long time and large financial costs. Everything changed when the technology of processing multi-gigabyte arrays of information in fast RAM appeared, and then the profession – big data analyst. Continue reading “Big data analytics and why is it so important”
The past 50 years have changed the way humanity is aware of many broadcasts. The desire to develop computer technology, the emergence of new opportunities for communication with the consumer played an important role in business and other areas of activity. All this amount of new information filled the life of every human. Nowadays, almost everyone doesn’t have enough time to do all things he has planned. Of course, this creates a large impact on the marketing structure. Mass advertising are losing their value, because today they are considered as something routine. This brought marketologist to new advertising strategy called direct response marketing.
Direct marketing is type of marketing that demands a direct interaction with the client. Continue reading “What Is Direct Response Marketing”
With internet, advertising gained second breath, which helped people to gain more money and to promote their products or brands more efficient. One of the best inventions in sphere of advertising is programmatic advertising. This type of advertising is fully automated and helped people sell or buy advertisement in larger numbers. However, humanity had always wants to reach new heights. Same thing happened to programmatic advertising – header bidding was invented.
Despite the fact that the technology appeared several years ago, people working in the field of programmatic advertising may still wonder: what is Header Bidding and how does it work? Header bidding is based on a sales model that allows several companies to buy advertising inventory at an auction at the same time, which gives undeniable advantages for both buyers and sellers of advertising spaces. Continue reading “What is Header Bidding”
The dream of all advertisers is to create a universal chameleon that will mask the advertisement, and not be identified as a seller. This is like a virus that can adapt to an antiviral drug, in the marketing sense – to “banner blindness.” Native content is believed to be the most likely to become viral. In other words, perfect crime against the will of man, but for marketers – a new step in selling art.
This type of advertising is often referred to as online PR. But the classical theory says that native advertising is one of the types of content marketing. Continue reading “Native advertising: why to use?”
Marketers have identified the best online consumers and are betting on visuals. So, why do companies choose a video format? Continue reading “In-stream and in-banner ads – which one to use?”
We are all human and we all make mistakes. It’s almost impossible to write a completely grammatically correct text, especially as a beginner. That is why online grammar checker or best punctuation checker tools exist. Continue reading “Best Grammar & Punctuation Checker Tools”
Blogging is an awesome thing. You can share your thoughts and feelings while making money. You can either choose free blog or self-hosted WordPress platform. As a beginner we all tend to start with free staff. That includes blogging. Continue reading “5 Best Free Blogging Sites”
BuddyBoss is a WordPress innovation that lets you build an online community, membership site, or platform for something like online courses. This article will help you build your online community using BuddyBoss and learn more about its opportunities. Continue reading “BuddyBoss Review”
OptinMonster might be the first thing that comes to your mind when you think of starting an email list. It has a list of awesome features that help bloggers to immensely increase email subscribers number. As a blogger you should invest in your blog to increase your revenues later. Continue reading “Best OptinMonster Alternatives”
WordPress Cache Plugins can help you to improve the loading speed of your WordPress website. Visitors can reach your website faster, your conversion rates and search engine rankings can improve if you create its static version, thus improving its speed. Continue reading “Best WordPress Cache Plugins”