Ad revenue for mobile apps

Ad revenue for mobile apps

Ad revenue for mobile apps

Ad revenue for mobile apps

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Ad revenue is a kind of income, which every publisher can get from the adverts placed in various applications, such as games and others. It is calculated by means of multiplication of advert impressions by eCPM. The calculations are based on several application metrics, which allow measuring the revenue from adverts. They include ARPDAU, ARPU, and ARPPU.

Let’s consider each of them in details:

  • – ARPDAU is a total profit from the ads. The term denotes Average Revenue Per Daily Active User. It is a general index, which shows the effectiveness of the advert campaign. It allows working out the ad monetization strategy.
  • – APRU is an Average Revenue Per User. The index is usually calculated for one definite user for a month or other period of time. It shows the effectiveness of sales channels, users’ attraction, and general productivity of the advertising campaign. It is a useful metric, which demonstrates the latest changes in monetized projects. Thus, it is also possible to compare the effectiveness of several projects.
  • – ARPPU is an Average Revenue Per Paying User. It is used for the application, where monetization is free of charge. It shows the loyalty of the users to the prices set in the project. The period of estimation is defined by you. Note that the amounts of money paid during a month might be different. Thus, daily calculations might be inauthentic.

Besides the metrics described, special reporting tools are applied to distinguish the income from mobile video ads and rewarded video adverts. Thus, the developers can find out, which type of advert brings them more money. As a result, better advert monetization decisions might be made.

Examples of monetization for mobile app advertising revenue

One of the prominent examples of monetization is YouTube. It is relatively easy to get money with this platform; however, significant income will be a challenge. First of all, it is necessary to create a channel and to turn on account’s monetization. To do it, it is required to accept the rules of the platform and connect to AdSense to get payments. Besides, the user will have to accept Google’s ad revenue share for YouTube. After this, it is possible to upload oen videos. For better income, you will need to promote your channel via various social networks, blogs or real people. Remember that the more views you get, the more your profit from the ads will be. It is better to be creative in order to get more views and make the users interested in your content.

As soon as you get your first $100 of income from the views, Google will send the money to your bank account via AdSense. It is possible to select either a direct deposit or a check. If you have a significant income, you will have to pay income tax. The amount of money, which is not taxed, depends on a definite country of your residence.

Another effective platform for earnings is Twitter. As the representatives of the resource claim, monetized daily active users have reached over 126 million globally in 2018. Besides, it is possible to link many other applications to Twitter. The ad revenue of the resource keeps increasing year by year.

Thus, you can see that the opportunities to get ad revenue for apps keep growing. Don’t be afraid of discovering new platforms and try your luck and creativeness, which you may be generously paid for.


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Programmatic advertising platforms

Programmatic advertising platforms

Programmatic advertising platforms

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Several decades ago people started saying that information technologies is the thing of the future. It can be said that the future has finally come to us and programmatic advertising platforms is one of its representatives for marketers. Everything is quick, clear and automated, however the people in the area are quite reluctant to adopt new approach and prefer to run business as it used to be long ago. Probably, their motto is not to hew a tree as it is alive and in blossom. But is this policy really working everytime? Is it wise to keep old strategy just because of laziness or fear?

What is programmatic marketing?

In general sense it is often referred as less than a second auction during page loading time performed with special algorithms.

It would be better to correct that programmatic is automatic bid on ad resources in real time to show an ad to a specific person in a specific context.

Human factor is completely excluded from programmatic buying platforms as advertisers set maximum bet price beforehand.

What are advantages of the approach?
First and foremost, automation has brought flexibility to advertising world. Campaigns with minimal budgets and displays are welcomed here. Advertisers are also free from beforehand price negotiations. Money saving can serve as one more big pros here.

Great opportunities for targeting. Bids are not constant they differ from person to person.

Programmatic is smart enough to track what makes people to respond on the ads and when. This information can be used for targeting them at preferable webpages and at a preferable time.

A few words about adblockers
Sad, but true, people don’t like advertising and the number of special software users has grown by nearly 30 million. Nowadays notification about private data using can make some users be more suspicious, but aware of the situation.

One of possible response from advertisers for adblock lovers is to lock a resource when the software is turned on. To be honest, it is quite risky idea. According to statistics, people aren’t so negative when they see too many ads, and they are when being interrupted and influenced to do extra unplanned activity (turn off the programm).

Negative connotation regarding online ads can be reduced if users stop feeling being “stalked”. Data security is becoming more and more important and users can be more loyal and trustful to the pages that don’t want to chase them.

Last lines

Programmatic advertising platforms do have their weak points and imperfections, but now it is the easiest and enjoyable way to launch a campaign.
For those, who started hesitating we will hint a bit:

If you are an advertiser and want to participate in programmatic ads buying you should join to Demand-Side Platforms (DSP) with the help of Trading Desk. Good luck!


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Ad Networks for Small Publishers

Ad Networks for Small Publishers

Ad Networks for Small Publishers

Almost all ad networks provide advertising on the web site of a small publisher and let them monetize the site. Best ad networks for small publishers usually work with publishers on CPM, CPC/PPC, CPA models.

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Almost all ad networks provide advertising on the web site of a small publisher and let them monetize the site. Best ad networks for small publishers usually work with publishers on CPM (Cost Per Millenium – pay-per-impression), CPC/PPC (Cost Per Click – pay-per-click) or CPA (Cost Per Install or Cost Per Action – pay-per-install or action) models. In connection with the decline of conventional banner advertising, almost all advert networks are experimenting with forms and presentation of advertisements.

Three best ad networks for small publishers that have no requirements on the minimum rate of traffic

PopAds
Today in the world of affiliate marketing it is one of the famous, trusted advertising networks. It is not just because of the thing that the brand’s name is ideally suited to the query “pop ads + buy + traffic” and any search engine offers it. Those who own a website and intend to sell traffic: this network provides the fastest and highest payouts, with a super-fast site administration process.

Revenue Hits
The network uses contextual advertising that target needed geo-locations. These technologies guarantee good revenue for any:
• add-on;
• website;
• mobile site;
• toolbar;
• widget, so on.
Daily it gives more than two billion ad views with a 100 percent guarantee of geographical coverage of all regions. It does not just display, show ads. PopAds allows monetizing a site using:
• widget;
• pop-up;
• application;
• text ad;
• XML channel and others.

PropellerAds
To immediately understand what we are dealing with, PropellerAds is a huge mega-firm serving more than 600 million views daily, of which over 200 million are of a clicker format. To ensure high quality adverts they provide manual scan to protect customers from suspicious and unsafe advertisers.


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Define Monetize

Define Monetize

What does “monetize” mean, the definition and meaning of “monetize”

Monetization is the process of turning a non-commercial project into a commercial one, the process of generating income in monetary terms using your own Internet resource.

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Monetization is the process of turning a non-commercial project into a commercial one, the process of generating income in monetary terms using your own Internet resource. It is not easy to monetize some project and requires caution, ingenuity and patience. So “to monetize” can be defined as “to convert into money”.

This method of earning is successfully practiced for quite some time by webmasters in the global network. For higher incomes, you need to work hard on your resource, develop it, promote it, achieve good traffic, decent TIC and PageRank indicators – in a word, make it an attractive platform for advertisers of any kind.

For successful business is important to know the definition of monetization and its role. Simply put, monetization is the main strategy part of any business plan of any campaign. Conversion of services and products into cash is the basic of capitalism. It means that without monetization there can be no beneficial business processes.

There are many ways of monetization of a high-graded site:

• Contextual and banner advertising;
• Selling links;
• Paid content;
• Direct advertisers;
• Paid services;
• File hosting.


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Traffic Ads

traffic ads

Traffic Ads

There are so many websites that have a lot of ads and make money on it. And there is always a temptation to pay for ads to bring some traffic to your site. But getting high-quality, low-cost traffic from a website with lots of ads can be cheap.

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There are so many websites that have a lot of ads and make money on it. And there is always a temptation to pay for ads to bring some traffic to your site. But getting high-quality, low-cost traffic from a website with lots of ads can be cheap.

Reasons for the Popularity of Ads Sites

Convenience. By registering on the site and purchasing a paid placement package, you get a ready-made site framework. Then “put on” it the design, content, headings, additional modules and other elements.

Flexibility. You can choose a ready-made design from the pre-installed variants or customize the design taking into account the company’s corporate identity. Flexibility manifests itself in setting up the display of menus, product cards, and SEO settings.

Getting quality traffic. Traffic ads, as a rule, brings an audience interested in a product or service. These people are either already ready to buy goods or have come to learn more details about the goods.
Websites with most ads can be considered as references that enhances the credibility of the company. In addition, visitors view the websites with adverts as a quick purchase method (Avito is the leader in this area).
Visitors to sites with traffic ads make purchases twice as more likely than those who go to the company’s website. This figure varies from the chosen sphere, as well as from the purchased package of services.

Low cost lead. This is due to:
• low competition: many companies do not know about ad sites (or do not take them seriously) and do not use traffic ads to promote their products and services.
• additional types of budgetary advertising inside the site. For example, most websites with ads broadcast your ads in headings and subheadings only to your potential customers. In this case, you pay only for link following. The cost of one follow is on average 10 cent.

No site maintenance cost. You do not have to form a budget for the site maintenance and upgrading, as well as attract expensive professionals: layout designer, programmer, designer, content manager. Even a beginner can independently maintain the site, make changes to it and drive traffic from ads. At any time user can ask for help from a personal manager.

Search engine optimization. Most sites with adverts are already optimized for search engines: they are well ranked by Google and others. It concerns, first of all, transactional requests (for example, “buy front paint”, “buy Gucci bag”, etc.) and geo-requests (for example, “cottage in Chicago”). As a result, you save money on SEO promotion. In 90% of cases (when you pay for any package above the “base”), the product page or the main page of your site will be in the top of the search results at the user’s request. So such an ad brings you a new traffic. In addition, you can register keywords yourself in the product card settings, so that search robots will quickly find and index your product, show it in the results on relevant queries.

Summing Up
Devote one to two weeks to exploration of the website with ads and you can run advertising campaigns and get cheaper traffic from ads than from contextual advertising. At the same time, it is of higher quality (with warmer clients) than from social networks.
Sites with adverts are suitable for promotion of goods from most spheres. To understand how effective this promotion channel can be, analyze your competitors, whether they use sites with ads. If they do, then this channel is effective in your sphere. If there are no competitors, then you have a wonderful opportunity to take a free place and be one step ahead of those who will register later.


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What is an Ad Exchange and Their Types

What is an Ad Exchange and Their Types

What is an Ad Exchange and Their Types

Ad exchange platforms were invented in order to help advertisers sell and buy products. It looks like online market where all the types of advertisements are displayed.

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A lot of people have no idea what an ad exchange is and how it actually works. Now we will try to make it clear.

What is an ad exchange?

An ad exchange definition is complicated, but in a few words it is a special platform. Ad exchange platforms were invented in order to help advertisers sell and buy products. It looks like online market where all the types of advertisements are displayed.

How does it work?

An advertisement exchange gives publishers an opportunity to suggest inventory online (it is done on a Supply Side Platform). It usually concerns residue inventory which haven’t been sold in sales department. Special Demand Side Platform (DSPs ad exchange) let everyone choose the items they want to purchase. Advertising inventory is sold and bought according to real-time bidding (in other words, RTB ad exchange).

What kinds of exchanges exist?

We can divide all online ad exchanges into 2 big groups. Let’s look at each type in detail.
1. Private Ad Marketplaces
This type represents a RTB bargain by invitation only. It means that one or several publishers have a right to invite a certain amount of potential buyers. The aim is to bid on suggested inventory.
But advertisers/buyers want to select the place for their ads to show up. Thus, the offers presented on the private trading platform are believed to be more qualitative in comparison to inventory presented on the open type.
2. Open Ad Exchanges
The main feature of any open ad exchange is the ability for everyone to bet on the resources available. The prices of impressions are also known, which makes inventory presented on the exchange clear and understandable in comparison to the advertising network (in these cases people pool resources from various publishers, then mark them up to make their selling beneficial). In addition to this, some other problems exist. For example, the percentage of fraud that is constantly growing. It is the reason for growing popularity of private markets and exchanges.
Why advertisement exchange is so popular?
The main advantage of advertising exchanges is powerful: advertisers purchase inventory from different publisher groups easily, without negotiating direct purchases with separate publishers. All they need to for getting a lot of inventory is to plug in. Publishers, in turn, benefit from the exchange of advertisements, because they can receive income from resources that they did not sell directly through the sales department.


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How to monetize a Web Site

How to monetize a Web Site

How to monetize a Web Site

Traffic sale is the process of redirecting traffic from your resource to ad publisher’s resource. To sell traffic is one of the best ways to monetize a website.

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Traffic trading
Selling traffic from your own site is one of the rapidly growing in popularity online earnings. More and more webmasters are beginning to pay attention to this type of monetization, as in some cases it can bring a very good income in a short period of time. Traffic sale is the process of redirecting traffic from your resource to ad publisher’s resource. To sell traffic is one of the best ways to monetize a website.

Direct sales of goods / services

Partnership programs
The bottom line is to get a previously agreed % of the sale of goods or services, completed after a user clicked on the link with your code and went to the purchase page.
The level of income from a partnership directly depends on the following factors:
• site attendance level;
• demand / need for a product or service among users.

Context advertising
How to monetize a web site a site using contextual advertising? Locate on the website an ad unit (clickable), which at least partially corresponds to either the general theme of the site or the subject of a particular article.

Teaser advertising
The essence of such advertising is an attractive, bright unit. It can be pictures, photos, real selling ad texts. Such an advertisement will catch the eye of your visitors and they will click on it.

Referral program
Its point is to receive a certain percentage for attracting a new participant to a service / program / website. The amount of remuneration ranges from 20 to 80%.
The difference of this method of earnings from the affiliate program described above is that you will receive a steady income. After all, a referral is a person who uses certain services constantly.

Banners
Prices for clicks on the banner are less, but you can prohibit the display of banners of uninteresting subjects or competing sites. Remuneration is paid not only for clicks, but also for viewings.

File sharing

Selling links
The easiest way how to monetize a website:
• you register at the service / exchange / site;
• you are given a unique code to install it on the site;
• choose the place where the advertising link will appear;
• after a visitor of your site follows an advertising link, money will be transferred to your account.

Publication of custom-made articles


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Direct media buying or Ad network

Direct media buying or Ad network

Direct media buying or Ad network

How to earn on buying traffic and earn money from it is not a recent thing nowadays

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Stories how people earn on buying traffic and earn money from it is not a recent thing nowadays. A lot would like to join them, but they don’t know how and that is a stopping point.

Well, everything is quite simple, but there is a trick. Let’s start from the beginning.

Direct media buying

It means that it is your task to find websites, to contact the owners and discuss possible options for cooperation.

It all takes time.
What is more, you will need to choose which traffic to buy: premium one or remaining. In the first case you will have lower prices for impressions as well as for the second one. Combination of both cases also implies that lower quality of traffic will predominate, whether you like it or not.

Simplicity is the best policy – think some people.
It means that you should come already prepared to a website owner and offer that pricing you find acceptable. Of course, it means you have studied information about the resource quite well.

To buy traffic directly from the website helps to find that resources that will definitely match your products in that way you see it. One more important advantage is that you can adapt your banners to site’s style, to make the ads look more attractive.

Midsized websites are more open to communication and discounts. Posting ads on Forbes will be much more expensive than on websites with lower traffic volume, like in a growing company.

Solution for those who don’t want to deal with all that staff
Not all people really wish, and actually shouldn’t, go deep into the details, there is always a third-party who can save your time for some commission – buying networks.

They sell ad space for all interested parties (Media Buyers), who compete against each other on the principle of auction. Best places are given to those who offer highest bids.

This method, however, doesn’t mean you will have high profit. The results depend on how much you are ready to spend on ads, which traffic you buy. Surprisingly, lower positions can be more winning.

The market area you work together with other media buyers is unstable and hardly predictable. There cannot be fixed rates when you buy traffic from a network.

Tip: How to find a balance
Depending on ad network you are offered different models of pricing. Some rely on impressions (CPM model where advertisers are charged for thousands of displays), views (CPV model) or clicks (CPC method). All the approaches are different, sometimes best results can be gained by combining or changing them.

Greatest advantage is that media buys traffic from variety of websites and you will obtain bigger audience.

Institutionally, networks help you to concentrate on our business. A lot of them offer a panel where one can track the process of the campaign and easily check which points need your attention and where everything goes well.

Conclusion
Both of the ideas deserve being used and offer benefits if implemented wisely.

Direct buying will be striving if you are interested in particular websites or have your vision about them.

Media networks require some investments but, they will give you a thought-provoking information.

Newbies are recommended to start from networks to understand how it all works. Basic understanding what affects income and expenses will let feel more confident in further free floating.


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RTB-advertising

RTB-advertising

How to make money on real time bidding advertising?

The whole RTB process is like an auction in real time, all the magic is happening while a page is loading. The bidding is finished in mere seconds and, as a result, a person can see an ad that was offered the highest price for displaying.

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Just a kind reminder what RTB is

The whole process is like an auction in real time, all the magic is happening while a page is loading. The bidding is finished in mere seconds and, as a result, a person can see an ad that was offered the highest price for displaying.

RTB works with targeting and retargeting. In the first case necessary segment can be found according to specific features: age, location, gender, type of the device etc. Second variant supplies with displays those who is already familiar with advertiser: visited a website or used a mobile app etc.

How to make money on real time bidding advertising?

The first, and obvious step, is to join an real time bidding platforms.

When a website has successfully passed moderation and requirements checking, ad blocks should be tuned.

RTB blocks settings:

• privacy level;
• website version;
• position (vertical or horizontal);
• format;
• visual dressing;
• formats used in the blocks;
• traffic regulating strategy.

The code you received should be installed into your website and in half an hour you can start bidding.

This instruction is quite general, when we talk about mobile devices, there are some specific points for launching.

Different RTB systems support various types of media ads. However, standard banners like 240 х 400, 990 х 90 is the most popular variant. Rare blocks can and should be used as a supplement.

It is a widespread case when RTB blocks are used altogether with usual ones. The purpose here is simple, when there is no suitable ad from platform the other ads can be placed.

RTB is a winning strategy for all the participants

Benefits for an advertiser

• Budget is spent for displays to target audience and not for an abstract place;
• RTB networks take all the staff upon themselves, i.e. no communication with publishers, payments discussions and so on;
• Can help to find weak points of your website. If you have started having less displays, probably it is high time to invest in your website and think over your traffic improvement strategy. When CTR becomes low it means your audience is not so loyal.

Ad platforms also get their piece of pie

• Earn more money, as an ad with higher price will be displayed;
• They are unlikely to go bust, general ads will be shown in case the bids will be lower than minimal floor price.

Profits for users

• They see the ads relevant to their needs and interests only. Marketers hope it may reduce level of irritation and negative emotions.
• The ads are easy to reset by cleaning cookies.


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Ecommerce online marketing

Ecommerce online marketing

What is Smartmedia suggest?

Ecommerce Marketing offers comprehensive programs to boost your online business and develop a tailored online marketing strategy that works best for you.

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Smartmedia suggests all-round projects to cross your interactive deal and cultivate a made-to-order interactive trading policy that acts superior for you. In a double-quick, aye-modifying interactive trade universe, here is no lonely establish of regulations that employ to everything. We learn your target is to segregate from the incase and maximize commercial, and consequently our objective is to grasp what produces your interactive trade out-and-outer, and then exercise the best policy to aid you obtain more seeing and invite the correct customers.
A bespoke trading policy at Smartmedia starts with comprehension how your deal acts — inclusive your operation and rivalry. We ascertain to grow more than simply what item and handling you are vending, but sooner, match where are your powerful zones and ‘honeyed blots’, and afterwards assist your portal turn more appealing to adequate capacity patrons. One fine day smartmedia have a concern make out on your working and case, we are capable to commend the best modes of steering chance patrons to your portal.
Either large trading policy likewise commences with comprehension your house. Merely running movement to your portal is not sufficiently. Whereas we suppose movement is significant, it is transformations and bargains that we center on – displaying why someone searching a specific item or handling might purchase it from you above your contestants.
New items claim a particularized interactive trading policy that concentrates on edifying realization. For instance, if you’re a trailblazer in your square, we would style a resolution to pull presence for your new item interactive and come afore houses who might not be energetically searching your item nonetheless. Likewise, we would seek out where your dormant patrons are by aiming them when they take in other portals, not surely when they are energetically looking for an item.
Firmly mounted items claim an otherwise policy: setting off supra the batch and understanding the total operation flux sweepingly. For items such as these we could utilize instruments ranking from Google item quest optimization and topical quest optimization, to varied pay-per-flip, electronic mail, and monitor crusades.
Smartmedia refines your comeback on enclosure by grabbing a practical treatment to purvey the interactive trading policy your deal will most retrieve from. And as the interactive modifies, we regulate and combine new instruments that are accessible for your deal, ranking from quest digress to behavioural aiming to public media attendance. We could make use of varied touches, inclusive SEO, virus ads, and Twitter to call some. All these engineerings are modifying how info is hanged out on the interactive and how men could discover your deal interactive.

There are the columns of our interactive trading policy:

Comprehension your deal and what pulls you out-and-outer in your working.
Defining if your portal facilities and inserting are in contemporize with your trading objectives.
Creating interactive perception for your earmark, items, and handling.
Running movement to your portal, via SEO, Regional Quest Optimization, Google Base, online ad, directions, public mass media, and other interactive capacities.
Turning comers to disbursing patrons by matching the aim house that would be concerned in what you should suggest, and optimizing the attempt for them.
Dissecting at the overcomes and unceasingly searching modes to refine the crusade.


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