What is Real Time Bidding

What is Real Time Bidding

What is Real Time Bidding

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Internet is a very interesting part of online world. Like a living body, it grows, evaluates and adopts new features. Modern marketing is like a young gentleman: it has a lot of things in its basement from previous forms, but is completely different to them. The point is that due to evaluation and growth we have too many different words, notions and abbreviation it may seem difficult not to lose the common sense of it.

Real-Time Bidding advertising is one of the things on trend. A lot of people talk about it, but not so many really know what it means. Luckily, you can join the group of those who understand what the buzz is about after reading our article.

A bit from advertising history

When the art of Internet advertising has just started, it was a common practice for companies contact websites owners directly. The approach is still used by small businesses, especially if you have too specific product. The problem is that the traffic you get from it can be very scanty. Besides, all negotiations took time as well as changes in the campaign, that might be a problem if you need amendments right now.

The situation seemed a bit better with advertising networks appearing. They performed an intermediary function for publishers and advertisers. The process looked perfect at the first sight: you need to sign up, set details for your campaign and press “start” button.

However, there is a fly in the ointment: you could buy displays on the websites where your potential audience may hang out. But, just think, if you have dropped into a website about fictile art, you may be not interested in buying pottery wheel as you have just wondered how things are. Such situations may happen quite often and is definitely a waste of money.

Also, you should mind that advertising networks take some fee for their services, reports and equipment use. It makes ad campaigns more expensive for advertisers and publishers could also earn more from their websites.

One more problem is that the cases of fraud and cheating are, unfortunately, often there.

Time when changes were in need

RTB in comparison with traditional ad networks offers more personalized approach. When surfing the Internet we leave some shade that can help product owners to identify us among thousands of other users. Generally the information collected is anonymous and contains information about our location, approximate age, type of the device we use, previously visited websites, interests and so on.

When RTB is involved, advertisers are always informed when a new visitor enters the website plugged into the system. They can see the information we have discussed and, according to it, make a decision about value of this particular person exactly for the company and how much everyone is ready to spend for showing to him or her the ad of the product. The advertisers start bidding and the winner is defined by the highest price. The ad is shown and everything will be repeated with a next user. If you haven’t guessed yet, the business lasts less than a second, when a page is loaded.

As you can see, human interaction is hardly possible here. Artificial intelligence and complicated algorithms are used to perform the procedure. The technology used for RTB functioning is called programmatic.

As you can see, it can be compared to traditional auctions, like Christie’s. And, in the same manner, it can be open and private. We have already discussed functioning of former one. Private auctions technically work in the same manner, the only difference is that the publisher there are huge tycoons like “The Daily Telegraph” and they offer premium inventory to sell premium advertisers they choose themselves.The prices here are higher, but the quality of the traffic writes itself.

Why you need it?

  • – You have no mass affecting, especially n those who are not interested in it;
  • – As a result, people are more loyal to ads as it is not a random selection, but something that corresponds their interests and needs, thus, you will have more clicks;
  • – Advertisers spend less money on the campaigns and publishers also earn more, because no third party is involved.

RTB is conquering the market and traditional forms are unlikely to die out, but to change the form existing significantly.


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Affiliate Marketing for Beginners

Affiliate Marketing for Beginners

Affiliate Marketing for Beginners

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You may have your little blog about sewing, secrets of putting on makeup and so on. Of course, the project you have started one day was just for fun or you felt the necessity and honest desire to share the information you have earned with other people.

It’s really very generous, but if you are reading this article, there is a big chance that your blog is really interesting and useful and now you have a certain audience and started thinking about having some money from them.

First of all, calm down and don’t feel awkward. Think of it as a way of thanking yourself for the content you create. It is very cool, if you have enough your own experiences and life stories to write the posts by yourself. But sometimes you may feel need to make a review and you will have to scan a lot of information before it becomes a solid article. It is your time and efforts that should be compensated. What is more, you don’t even have to work a lot. The idea of having side income is more than just possible, but first things first.

What affiliate marketing is about?

Several decades ago, when television was actively used for advertising, famous singers and actors were in habit to advertise something, saying they use certain product and very happy about it.

The logic remains the same with a slight difference. Modern people are no longer interested in unknown celebrities, they are ready to rely on opinion of people that are respectful especially for them.

Bloggers have taken this mechanism: they earn audience, gain their trust and after it they may start recommend a certain product. They don’t produce it, so their investments are null, but they get a commission from each deal that was done with their help. That is what we call affiliate marketing.

Let’s see an example to make it more vivid. For example, you are subscribed for a healthy lifestyle blogger. One of the posts can be about jogging, how important it is and what helps him or her to feel better, for example, special shoes. There can be offered a detailed review of the product, its pros and cons and some details. Generally, such posts are provided with a link of the supplier. If you feel interested, you click the link and get to the page with the trainers. You feel so excited by the information the blogger gave to you and you decide to buy them. You get a pair of new cool trainers, the company has sold one item and the blogger gets the commission for the deal.

Advice: the products you recommend are desirable to be really tested by you and should be of really good quality. Otherwise, you risk to reputation of a dishonest person and lose your audience.

How to start earning money from affiliate marketing?

You can contact manufacturers directly. Be succinct when writing to companies, you should give link to your blog, tell what it is about and, obligatory, tell the traffic you have (not less than 500 people per day is generally acceptable).

Join affiliate networks. There are thousands of them with different requirements about topics, traffic, location issues and so on. It can nurse your pride to stand in the same line with popular bloggers, but if your project is not huge yet, try to start where you are welcomed. Nobody prohibits to cooperate with several networks. Their benefit is that you are free from seeking the companies and discussing the details, all the information about rewards and regulations is in your personal account.

In case of direct contacts, you will have to spend time for search and negotiations, but the commission can be higher.

Try rtb marketing when you will cope with affiliating. Write us to know how to do it properly.


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How to Build an Inbound Marketing Campaign in 9 Easy Steps

How to Build an Inbound Marketing Campaign in 10 Easy Steps

How to Build an Inbound Marketing Campaign in 9 Easy Steps

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When we talk about inbound marketing campaigns, we understand here implementation of certain tools and steps to reach our marketing aim, like increasing amount from visits to leads.

Great advantage of the tools used now is their measurability, so that marketers can easily prove necessity of investments and their outcome.

The process of campaign creation and launching only seems to be strange and difficult. We are sure that it will go easier if you use the instruction we have prepared for you. Just 9 steps will help you to have the process neat and smooth.

1. Come to a focus on a specific person (or people)

It is some kind of preparation step, but before taking any actions at all, you should have clear and exact portrait you work who for. It will help you in future to adapt strategies and send messages according to the portrait of “your” customer.

2. Make sure your goals suit SMART rule

Goal planning is obviously important. Having something happening is not the recipe, you should have understanding how successful you are. Every marketer will tell you that goals should be realistic as dreams like “to become a business shark” are hardly possible if you manufacture products for small market for neighbour locations. We offer to estimate all your goals according to the following characteristics:

  • – Specific
  • – Measurable
  • – Achievable
  • – Realistic
  • – Timeous

3. Create your valuable offer

We’d like to focus your attention on the word “valuable”. No matter what it is: a book, online course or a face cream, you should think which use it brings to your client. Commercial offer itself is no longer a point of interest. Your target audience will be more positive if the product you offer resolves already existing problems, i.e. makes life easier and more enjoyable.
Advice: you will feel more concentrated if have hard deadline for creation for all the parties involved.

4. Make your conversion way effective

A lot of young brands think that it is not important and may be a burden for your clients. But if you don’t have a call-to-action, a landing page with form and a thank-you letter, you will have less measurable campaign in future as a result.

5. Start your campaign with effective emails

Nobody will buy from you, if they don’t know you exist. The language of emails you send should be relevant to your target audience mind. If you have several “ideal customers” it means that you will have to create a template for each group.

6. Include SEO

Have a look at your website and the text you publish there before you go into blogging or similar stuff. You should think what your customers generally type to find the product you offer and whether you have these keywords on your website.
Advice: use word combinations with long tails. Pay attention to that keywords that have several clicks every month.

7. Create smart blog posts

First of all, the keywords you have defined can and should be used to make attractive headings. It will help your clients to understand the nature of your offers. Commercial messages are not welcomed, write your call to action at the bottom of the page. The content itself should be useful and the more options for reposting it in social networks, the better for you.

8. Use social networks wisely

It is, probably, the most fashionable trend nowadays. But, as we have said before, general idea is not just to something, but to have investigation and contact your audience on that channel they are more likely to spend their time.

9. Launch, set up, analyze, improve and repeat it all

Start of your campaign doesn’t mean that you have time for relax. Vice versa, you have to keep an eye how it is going, analyze after a certain period what was working for you, what you should improve and so on. Next iteration should be made with keeping this information in mind.

Start your campaign with these steps we have offered, other schmancy things like rtb advertising deserve being implemented, but have the patience to do it a bit later when you feel more confident with things.


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A super accessible beginner’s guide to programmatic buying and RTB

A super accessible beginner’s guide to programmatic buying and RTB

A super accessible beginner’s guide to programmatic buying and RTB

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Programmatic approach has become popular quite long ago. But the buzz around is still very loud. It seemed to be enough time to study a new trend deeply and see how useful it is, however there are generally two opinions about this. Some marketers have welcomed it, while others see it as something hardly deserving respect.

We hope that you don’t panic as we are going to clarify what programmatic is about, how it relates to RTB and what are the differences from traditional advertising platforms.

Programmatic buying

There is no special secret, in fact it means automated. When marketers tell you about programmatic buying they imply that the inventory was bought automatically from the webpage or there was a price stated for it, or direct purchase that means that this ad space will definitely belong to you.

Programmatic RTB (Real Time Bidding)

These both terms often go together, so that a lot of people refer them as just one thing. However, RTB is a form of realization. Its main sense is in an open auctions where advertisers bid for each separate impression.

For example

When a visitor drops into a website plugged to RTB systems, all advertisers are immediately informed about it. They have a set of information about this user: his gender, approximate age, which device he uses for surfing, location he is likely to be and some other things. All the information is anonymous and can’t show directly on a particular man or woman, but it is enough for advertisers to make a decision how important this user is. They bid and a winner with an offer of the highest price shows the ad to that visitor. The process is not just quick, it is faster than a cheetah, as all backstage happens at the moment of page loading and is finished when the user sees the ad. The procedure will be repeated with every new visitor.

Human interaction is excluded here and the tons of information are successfully operated with the help of complex algorithms, machine learning and artificial intelligence.

Mind that there can be private auctions too. It is the case when a huge publisher is selling its premium inventory and is obviously interested in high prices. The rules of acceptance for advertisers are very strict here and only publishers can decide who is to be invited or rejected.

Main benefit of the approach is to make ads personalized. Each user sees the ads that suit their online behaviour, for example, previously visited pages. People don’t like ads, but they feel more loyal when the offers they see are in balance with their interests and, thus, click the ads more often. Clients feel less frustrated about the ads they see and companies can sell a really useful thing and, probably, get one more regular customer in the future.

What is the future of traditional ad networks?

It is a common case when a new trend is coming, the previous one is vanishing. Luckily, all the rules have exceptions. Ad networks started implementing programmatic approach in their work, even cases of RTB using is not a rare thing now. Representatives of another idea have also found out they have what to take from their predecessors. The most possible variant is that fusion and appearing of something new at all seems to be the likeliest.

Adopting new things immediately may be even not wise at all, but Internet and all related mechanism are certainly not to remain solid and stable. Leaving old working technologies may be painful, but it will be even more difficult to realize how far you are from the competitors who have tried.

Still feel suspicious? Write us we will send you extra materials for learning.


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What is programmatic advertising and how does it work?

What is programmatic advertising and how does it work?

What is programmatic advertising

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Many business owners keep asking a question: WTF is programmatic advertising? Programmatic advertising platform denotes a special approach, which is directed to the automation of buying and selling of different adverts. This method applies artificial intellect and real-time bidding technologies, which allow displaying adverts online. The programmatic platform is used for advertising via social media, video, and mobile campaigns as well as traditional marketplaces, for instance, TV.

The meaning of programmatic platform

The first steps in the development of programmatic advertising approach were made using remnant inventory in order to increase its efficiency. The approach has been evolving very fast becoming an integral part of modern advertising. The method applies special software to purchase digital advertising. Thus, human involvement in the process is minimized, which precludes possible errors or fraud. The approach also saves lots of time, as there is no need to organize meetings and negotiate on prices and other issues with your partners. Programmatic ad exchange can do everything automatically. The system is much cheaper and more efficient than the traditional method. As a result, marketing specialists can concentrate on more important things, for instance, the improvement of their advertising campaigns.

Note that the programmatic method is not the same as real-time bidding. The latest is just a part of the approach. Real-time bidding deals with auctions, while programmatic approach also allows purchasing ads via various websites owned by publishers.

The specialists claim that the programmatic approach is a future of advertising. The number of ads purchased via this platform keeps increasing. Certain brands even have specialized teams to handle their programmatic ad buying. Today many media companies work on the development of a programmatic solution, which will allow buying and selling not just digital but also traditional adverts.

The effective application of the data for programmatic use

To build a good programmatic strategy, it is vital to understand the behavioral insights. There exist three types of data:

  • – first-party (the information, which advertisers have on their clients)
  • – second-party (the information, which is collected by someone else, for example, various agencies, and shared with the brand)
  • – third-party (the information, which can be purchased).

The data should be smartly used in order to expand the audience, which is similar to the existing one. To do this, it is required analyzing the behavior of the clients and searching for people with similar behavior. The latest might become your customers in the future. Thus, you will be able to define the target of your adverts making emphasis on the scale or accuracy.

To apply the programmatic approach, it is possible to use either an agency or in-house model. Remember that in the latest case, it is required having appropriate knowledge and resources. Working with agencies, advertisers can avoid any risks. Nevertheless, many companies prefer a combined approach.

Working with the programmatic method demands a deep understanding. Only in this case, it is possible to achieve transparency and the best results.


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What is Display advertising?

What is Display advertising?

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Display advertising is one of the popular tools, which is used in online marketing. This type of ad applies various forms including images, audio, and video. Thus, a certain message is created in order to transfer it to the target audience.

What are display media and its variations?

Digital display advertising is a kind of adverts, which are created in the form of boxes and located on various sites. They are mostly placed on the top of the webpages. There are several most preferable forms:

  • – banners
  • – large text billboards
  • – videos.

The websites offer special sections for the placement of such adverts. This space is paid and created for fast conversion. The sizes of such adverts might be different. However, there exist several most popular ones:

  • – 336 × 280 or 300 × 250 pixel rectangles
  • – 300 × 600 pixel ads (half-page adverts)
  • – 728 × 90/320 × 110 pixel adverts.

There exist other formats of display ads:

  • – Rich media: it includes videos, which can start unexpectedly or those, which are played as soon as you hop over them. The latest variation is considered more polite.
  • – Interstitial: this type of advert is full-screen. It can pop up accidentally during the user’s activity (for instance, while clicking on different webpages).
  • – Overlay: it is similar to the previous type, as it also pops up. However, this variation is transparent, so the users can see the content placed behind it.

The advantages of online media displayers

Any kind of display advert possesses many positive aspects for the users:

  • – it is authentic (the specialists create it in a definite way making the ad blend in the surrounding, so it is pleasant to an eye)
  • – it is characterized by flexibility (it is possible to choose any format, size, colors, and other features to create a unique advert)
  • – it is easy to measure (there are special analytic tools, which allow controlling the number of clicks, conversions, etc.).

At the same time, it is required being creative choosing this digital ad type. Many people just ignore such adverts, as they are very widespread. Thus, the view-ability becomes lower. It is also connected with the Ad Blockers, which are widely applied by Internet users.

How to create effective display ads?

If you want to create effective display advert, it is required to follow definite tips:

  • – try to make it visually stimulating (never allow the ad looking too heavy because it will cause ad blindness)
  • – do not be afraid of experiments (it is advisable to try various types of display ads in order to find the most effective format for your product or service)
  • – try not to be irritating (the ads very often look interruptive. The most annoying type according to the users’ opinion is autoplay advert, which is a key reason why so many users download ad blockers)
  • – add a direct call-to-action (think about the main purpose of your advert and send a direct and short message to a target audience)

Creating display adverts, it is required to consider the intended audience, people’s interests, motivation, and other peculiarities. Thus, you will be able to make your ads effective, while the conversion will become much faster. It is also vital to find appropriate platforms to place the display adverts in order to reach your target customers.


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How to reach your target audience

How to reach your target audiencev

Target audience

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Speaking about any kind of advertising, we always have to deal with a definite group of people, who are interested in certain products or services. Those people are referred to as target buyers. It is vital to find out who they are and what their peculiarities are in order to reach the audience. Thus, before you create an advertising message, which you want to send, it is required understanding your customer.

Who is the audience?

A target audience is a group of people, who can be most likely interested in your product/service. Consider several intended audience examples. If you, for instance, an owner of a toy store, there will be parents, grandparents or other people dealing with kids among your clients. If you have a fashionable clothing store, the most expected audience will include males and females at the age of 25-30.

To define a targeted audience is the only way to build an effective marketing strategy. The groups are formed based on various factors, such as:

  • – gender
  • – age
  • – location
  • – education
  • – personal interests
  • – income
  • – social status, etc.

Remember that it is impossible to reach a wide audience especially at the very beginning. Be specific and select a narrow segment. Considering the factors enumerated above can help define what type of consumers can be converted into your clients. Such an approach is cost-effective, as you can create a more targeted and smaller advertising campaign saving your time and money.

How to find a target audience?

There are three kinds of audience:

  • – people who will pay
  • – people who will influence those who will pay
  • – supporters.

The first group should be your primary focus. It is required to find as much information as possible about the potential customer. It concerns both general data and specific information. The key thing is to find out, what motivates a potential customer to buy your product.

To understand, whether you succeeded in finding your audience, it is vital to keep monitoring the advertising process and measuring its effectiveness.

It is also a good practice to analyze existing customers and comparing their behavior with others. Thus, you can make your audience wider and find new clients, who will pay.

How to reach your target audience?

In order to reach a certain audience, it is important to choose the advertising methods, which correspond to it. Consider the following steps to achieve success:

  • – define your opportunities (as soon as you understand the motivations, you can select the best methods to help customers achieve their goals, it is even better if you try communicating with the audience)
  • – create a plan, which will help you achieve the desired results (you can always look at the examples of your competitors, who work with the same types of target audience)
  • – cooperate with the second type of audience (it might be various social media)
  • – identify your support team, as it is impossible to work with the audience alone (you can share ideas, knowledge, experience or just support each other throughout the working process).

As soon as you learn how to define and work with your target audience, the planning of marketing strategy will become clear. Such an approach allows getting a kind of guide for the future successful promotion of a product or service.


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Performance marketing

What is performance marketing

What is performance marketing

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Performance marketing is the issue, which deals with online marketing and advertising. In this case, advertisers pay the money to publishers when a definite action is performed.

What is performance marketing?

Performance advertising is based on key performance indicators. The latest might be clicks, leads, conversions, sales or impressions. The main advantage of this CPA model is connected with the fact that you pay only for a desirable action. Thus, if the campaign appears not too successful, you won’t have to pay a lot.

Besides, such an approach opens impressive opportunities for fast optimization. It is connected with the fact that it is based entirely on measurable results. In this case, you work with a specified target audience and try to reach them as quickly as possible. Many marketers claim that online performance marketing combines advertising and innovation. By means of it, it is possible to create win-win opportunities for both advertisers and publishers.

Why is performance marketing effective?

Consider several important advantages of performance-based marketing:

  • – real-time measurement of return on investment (you can estimate your success at any minute, while it would be difficult with other types of marketing)
  • – low risks (as we’ve mentioned, it is required paying only for the actions completed, so there are no dangers to spend your money in vain)
  • – quick launch of a campaign (as there are low risks, there is no need to prove the reliability of your business and spend lots of money on approval processes)
  • – universality (performance-based marketing is a wonderful choice for any kind of business whether it is large or small. It is effective for those, who are experienced in the sphere, and those, who just plan to start their business)
  • – application of innovations (the professionals of the performance marketing are always the pioneers in the application of new ways of advertising. They discover new space, such as social networks, mobile platforms, etc.).

Who can take advantages of performance marketing?

The main users of this approach are various companies, which apply the Internet in order to reach their customer. Among them, there might be:

  • – car dealers
  • – fashion retailers
  • – insurance companies, etc.

It is more popular among the representatives of small businesses with a moderate budget, as it does not require large spending. Besides, performance marketing is preferable for those, who spend most of the time online. The clients of such business owners should also feel comfortable making online transactions (however, it is not obligatory).

It is possible to buy such advertising from any web publishers, who make money not just from the products offered but also from their traffic. Among the most popular platforms for the placement of such ads, we can mention:

  • – Google
  • – Yahoo!
  • – social networks (for instance, Facebook)
  • – blogs.

Note that in order to make performance advertising effective, it is necessary to create high-quality adverts, which will be attractive and understandable for the users. It is also advisable to create a landing page with all the required information concerning your product or service to prepare a reliable basis for the CPA process.


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Modern marketing strategies

Modern marketing strategies

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Modern marketing strategies are numerous. There are various methods and techniques, which are used to promote businesses. For successful marketing, it is vital to think over every step of the strategy. How to select the most appropriate and productive marketing initiatives? Let’s observe the issue in the article.

Product marketing strategies

Considering a corporate marketing strategy, it is important to choose the methods, which will be productive for a definite business. Here we are going to present several effective ways, which proved to be universal:

  • – Posters. Placing this type of ads in the public places will raise the awareness of the targeted audience in your product or service. Among the most popular places for such kind of advert, we can mention supermarkets, malls or even streets. There is usually a free bulletin board space available.
  • – Referral networks. It includes both customer and business-to-business referrals. Thus, not just the clients will become more interested in your product thanks to discounts and other offers but also your business companions will add to the awareness of your product. As a result, you can help each other.
  • – Follow-ups. Even when your job is done, do not forget about it. Keep analyzing the results answering such important questions as: Why do clients choose you? Where did they hear about you? What are your advantages for the clients? What are less satisfying issues for your customers?
  • – Social networks. The development of marketing led to the wide application of the Internet for promotion. There is hardly any company, shop or café, which does not have at least a group/account on Facebook, Twitter, Instagram, etc. Do not forget about this vital way of advertising when planning your marketing tactics.
  • – Cold calls. It might be unpleasant but it is extremely important especially for a small business. It helps not just attract new clients and know about the audience but also force you to sell yourself and your product. It is possible to use a phone or door-to-door method.
  • – Value additions. They allow attracting the customers increasing their satisfaction. The method includes discounts, coupons, referral rewards, etc.
  • – Flyers. It is a basic way of promotion, which is also cheap. It is possible to use a hand-to-hand method or distribute the materials by mail to let the targeted audience know about your product.

Marketing strategies

There exist different types of marketing, which are effective:

  • – Online marketing (the attention is attracted via the Internet using banner/display ads, social networks, etc.)
  • – PR marketing (in this case, the relations with the customers are built by means of conferences, cooperation with mass media, etc.)
  • – Diversity marketing (various social groups and customer segments are analyzed to develop a certain type of marketing plan)
  • – Call-to-Action marketing (the web traffic is converted into leads/sales on websites)
  • – Relationship marketing (the key goal is to make the customers love and trust your brand)
  • – Transactional method (the thing is to sell products in high volumes)
  • – Event marketing (special events are organized to attract and entertain the audience), etc.
  • Analyze your business and find the most effective marketing methods to build your strategy.


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Advertising guide

Advertising guide

How to advertise

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Advertising is a powerful tool for promotion. There are lots of ways to advertise your product or service. Today both traditional and Internet adverts are effective. Let’s consider the most productive and easy ways of modern promotion.

Thinking about various advertising services, one must keep in mind that there should be a well-thought strategy. It means that every step of your campaign is weighed and directed to the general goal. It is advisable to follow certain steps:

  • – Find out more about your targeted audience. When someone advertises a product, the key purpose is to attract a customer. Consider the interests, preferences, location, and other specific things concerning your audience.
  • – Consider the expectations of your clients. Think about the motivations of the customers to use or buy your products or services. Use your conclusions when creating adverts.
  • – Create targeted ads. Any kind of advert should be created in order to reach a definite general goal. Thus, every little poster or text might become a tiny addition to your future success. Note that the goals should be realistic. It is also good to consider, which types of advertising are more effective for your business than the others.
  • – Select the right places for advertising. The choice greatly depends on the audience. You can post free ads on various resources, order an advert in newspapers, social networks, TV or other media.
  • – Borrow the experience of your competitors. Find out, where and how your competitors promote their products and which ways are the most productive. Then follow their example.
  • – Start with the small steps. There is no need to spend all the money on a big advertising campaign. Begin with moderate goals and you will achieve more.
  • – Test the effectiveness of the advertising campaign. Try various types of adverts and estimate the results. Thus, you will figure out the most efficient methods of promotion specifically for you.

How to advertise here and now?

Modern ways of advertising are numerous. Let’s observe the most popular methods used in the modern world:

  • – Paid Search Advertising. It is offered by all the existing search engines. Here the PPC model is used. The ads with the keywords are placed at the top/side of search results.
  • – Social media. More and more people start using social networks, so it is a nice opportunity to advertise. Your message is shown to a targeted audience, thus, making them click or buy certain products.
  • – Banner/display adverts. Such type of advertising also uses the PPC model. Such ads are displayed on the top or side of the webpage. They are usually bright and attractive for the users.
  • – Sponsored content. You can use various blogs, radio or other opportunities to place the content subsidized by the brand.
  • Create free ads. It is also possible to create content in blogs or on other resources for free. Among the most popular, we can mention LinkedIn, Quora, etc. Thinking about the content, select the right methods. For instance, one of the effective practices is the application of storytelling. Consider other platforms for the placement of your content, for instance, try to create podcasts.

Besides, to attract the audience, it is better if your ads will appeal to the emotions, create positive associations, and focus on the advantages of the products or services.


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