How to reach your target audience

How to reach your target audiencev

Target audience

Advertising exchange

Join our network

Speaking about any kind of advertising, we always have to deal with a definite group of people, who are interested in certain products or services. Those people are referred to as target buyers. It is vital to find out who they are and what their peculiarities are in order to reach the audience. Thus, before you create an advertising message, which you want to send, it is required understanding your customer.

Who is the audience?

A target audience is a group of people, who can be most likely interested in your product/service. Consider several intended audience examples. If you, for instance, an owner of a toy store, there will be parents, grandparents or other people dealing with kids among your clients. If you have a fashionable clothing store, the most expected audience will include males and females at the age of 25-30.

To define a targeted audience is the only way to build an effective marketing strategy. The groups are formed based on various factors, such as:

  • – gender
  • – age
  • – location
  • – education
  • – personal interests
  • – income
  • – social status, etc.

Remember that it is impossible to reach a wide audience especially at the very beginning. Be specific and select a narrow segment. Considering the factors enumerated above can help define what type of consumers can be converted into your clients. Such an approach is cost-effective, as you can create a more targeted and smaller advertising campaign saving your time and money.

How to find a target audience?

There are three kinds of audience:

  • – people who will pay
  • – people who will influence those who will pay
  • – supporters.

The first group should be your primary focus. It is required to find as much information as possible about the potential customer. It concerns both general data and specific information. The key thing is to find out, what motivates a potential customer to buy your product.

To understand, whether you succeeded in finding your audience, it is vital to keep monitoring the advertising process and measuring its effectiveness.

It is also a good practice to analyze existing customers and comparing their behavior with others. Thus, you can make your audience wider and find new clients, who will pay.

How to reach your target audience?

In order to reach a certain audience, it is important to choose the advertising methods, which correspond to it. Consider the following steps to achieve success:

  • – define your opportunities (as soon as you understand the motivations, you can select the best methods to help customers achieve their goals, it is even better if you try communicating with the audience)
  • – create a plan, which will help you achieve the desired results (you can always look at the examples of your competitors, who work with the same types of target audience)
  • – cooperate with the second type of audience (it might be various social media)
  • – identify your support team, as it is impossible to work with the audience alone (you can share ideas, knowledge, experience or just support each other throughout the working process).

As soon as you learn how to define and work with your target audience, the planning of marketing strategy will become clear. Such an approach allows getting a kind of guide for the future successful promotion of a product or service.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Performance marketing

What is performance marketing

What is performance marketing

Advertising exchange

Join our network

Performance marketing is the issue, which deals with online marketing and advertising. In this case, advertisers pay the money to publishers when a definite action is performed.

What is performance marketing?

Performance advertising is based on key performance indicators. The latest might be clicks, leads, conversions, sales or impressions. The main advantage of this CPA model is connected with the fact that you pay only for a desirable action. Thus, if the campaign appears not too successful, you won’t have to pay a lot.

Besides, such an approach opens impressive opportunities for fast optimization. It is connected with the fact that it is based entirely on measurable results. In this case, you work with a specified target audience and try to reach them as quickly as possible. Many marketers claim that online performance marketing combines advertising and innovation. By means of it, it is possible to create win-win opportunities for both advertisers and publishers.

Why is performance marketing effective?

Consider several important advantages of performance-based marketing:

  • – real-time measurement of return on investment (you can estimate your success at any minute, while it would be difficult with other types of marketing)
  • – low risks (as we’ve mentioned, it is required paying only for the actions completed, so there are no dangers to spend your money in vain)
  • – quick launch of a campaign (as there are low risks, there is no need to prove the reliability of your business and spend lots of money on approval processes)
  • – universality (performance-based marketing is a wonderful choice for any kind of business whether it is large or small. It is effective for those, who are experienced in the sphere, and those, who just plan to start their business)
  • – application of innovations (the professionals of the performance marketing are always the pioneers in the application of new ways of advertising. They discover new space, such as social networks, mobile platforms, etc.).

Who can take advantages of performance marketing?

The main users of this approach are various companies, which apply the Internet in order to reach their customer. Among them, there might be:

  • – car dealers
  • – fashion retailers
  • – insurance companies, etc.

It is more popular among the representatives of small businesses with a moderate budget, as it does not require large spending. Besides, performance marketing is preferable for those, who spend most of the time online. The clients of such business owners should also feel comfortable making online transactions (however, it is not obligatory).

It is possible to buy such advertising from any web publishers, who make money not just from the products offered but also from their traffic. Among the most popular platforms for the placement of such ads, we can mention:

  • – Google
  • – Yahoo!
  • – social networks (for instance, Facebook)
  • – blogs.

Note that in order to make performance advertising effective, it is necessary to create high-quality adverts, which will be attractive and understandable for the users. It is also advisable to create a landing page with all the required information concerning your product or service to prepare a reliable basis for the CPA process.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Modern marketing strategies

Modern marketing strategies

Advertising exchange

Join our network

Modern marketing strategies are numerous. There are various methods and techniques, which are used to promote businesses. For successful marketing, it is vital to think over every step of the strategy. How to select the most appropriate and productive marketing initiatives? Let’s observe the issue in the article.

Product marketing strategies

Considering a corporate marketing strategy, it is important to choose the methods, which will be productive for a definite business. Here we are going to present several effective ways, which proved to be universal:

  • – Posters. Placing this type of ads in the public places will raise the awareness of the targeted audience in your product or service. Among the most popular places for such kind of advert, we can mention supermarkets, malls or even streets. There is usually a free bulletin board space available.
  • – Referral networks. It includes both customer and business-to-business referrals. Thus, not just the clients will become more interested in your product thanks to discounts and other offers but also your business companions will add to the awareness of your product. As a result, you can help each other.
  • – Follow-ups. Even when your job is done, do not forget about it. Keep analyzing the results answering such important questions as: Why do clients choose you? Where did they hear about you? What are your advantages for the clients? What are less satisfying issues for your customers?
  • – Social networks. The development of marketing led to the wide application of the Internet for promotion. There is hardly any company, shop or café, which does not have at least a group/account on Facebook, Twitter, Instagram, etc. Do not forget about this vital way of advertising when planning your marketing tactics.
  • – Cold calls. It might be unpleasant but it is extremely important especially for a small business. It helps not just attract new clients and know about the audience but also force you to sell yourself and your product. It is possible to use a phone or door-to-door method.
  • – Value additions. They allow attracting the customers increasing their satisfaction. The method includes discounts, coupons, referral rewards, etc.
  • – Flyers. It is a basic way of promotion, which is also cheap. It is possible to use a hand-to-hand method or distribute the materials by mail to let the targeted audience know about your product.

Marketing strategies

There exist different types of marketing, which are effective:

  • – Online marketing (the attention is attracted via the Internet using banner/display ads, social networks, etc.)
  • – PR marketing (in this case, the relations with the customers are built by means of conferences, cooperation with mass media, etc.)
  • – Diversity marketing (various social groups and customer segments are analyzed to develop a certain type of marketing plan)
  • – Call-to-Action marketing (the web traffic is converted into leads/sales on websites)
  • – Relationship marketing (the key goal is to make the customers love and trust your brand)
  • – Transactional method (the thing is to sell products in high volumes)
  • – Event marketing (special events are organized to attract and entertain the audience), etc.
  • Analyze your business and find the most effective marketing methods to build your strategy.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Advertising guide

Advertising guide

How to advertise

Advertising exchange

Join our network

Advertising is a powerful tool for promotion. There are lots of ways to advertise your product or service. Today both traditional and Internet adverts are effective. Let’s consider the most productive and easy ways of modern promotion.

Thinking about various advertising services, one must keep in mind that there should be a well-thought strategy. It means that every step of your campaign is weighed and directed to the general goal. It is advisable to follow certain steps:

  • – Find out more about your targeted audience. When someone advertises a product, the key purpose is to attract a customer. Consider the interests, preferences, location, and other specific things concerning your audience.
  • – Consider the expectations of your clients. Think about the motivations of the customers to use or buy your products or services. Use your conclusions when creating adverts.
  • – Create targeted ads. Any kind of advert should be created in order to reach a definite general goal. Thus, every little poster or text might become a tiny addition to your future success. Note that the goals should be realistic. It is also good to consider, which types of advertising are more effective for your business than the others.
  • – Select the right places for advertising. The choice greatly depends on the audience. You can post free ads on various resources, order an advert in newspapers, social networks, TV or other media.
  • – Borrow the experience of your competitors. Find out, where and how your competitors promote their products and which ways are the most productive. Then follow their example.
  • – Start with the small steps. There is no need to spend all the money on a big advertising campaign. Begin with moderate goals and you will achieve more.
  • – Test the effectiveness of the advertising campaign. Try various types of adverts and estimate the results. Thus, you will figure out the most efficient methods of promotion specifically for you.

How to advertise here and now?

Modern ways of advertising are numerous. Let’s observe the most popular methods used in the modern world:

  • – Paid Search Advertising. It is offered by all the existing search engines. Here the PPC model is used. The ads with the keywords are placed at the top/side of search results.
  • – Social media. More and more people start using social networks, so it is a nice opportunity to advertise. Your message is shown to a targeted audience, thus, making them click or buy certain products.
  • – Banner/display adverts. Such type of advertising also uses the PPC model. Such ads are displayed on the top or side of the webpage. They are usually bright and attractive for the users.
  • – Sponsored content. You can use various blogs, radio or other opportunities to place the content subsidized by the brand.
  • Create free ads. It is also possible to create content in blogs or on other resources for free. Among the most popular, we can mention LinkedIn, Quora, etc. Thinking about the content, select the right methods. For instance, one of the effective practices is the application of storytelling. Consider other platforms for the placement of your content, for instance, try to create podcasts.

Besides, to attract the audience, it is better if your ads will appeal to the emotions, create positive associations, and focus on the advantages of the products or services.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Twitter target audience

How to work with twitter audience.

Twitter target audience

Advertising exchange

Join our network

Social media marketers are interested in the promotion of their businesses via various social networks. One of the most popular and effective resources which is used as a part of marketing strategy is Twitter. The platform has a special mechanism of work with a target audience. In the article, we will observe Twitter follower demographics.

Social media demographics

Social media demographics depend on the type of platform you work with. It is necessary to know the principles of every resource in order to define the one, which suits the most for your business. The key difference the platforms possess is the type of audience they have. Thus, if a certain resource displays a small presence of your intended customers, then it is not worth your close attention. Let’s consider the most popular networks and their peculiarities:

  • – Facebook (it preserves the leading position among all the existing social networks, as there are over 68% of adult users here, so it is easy to find your audience. It consists of both men and women. The number of the latest is a bit bigger)
  • – Instagram (here you will find over 35% of adult US users. It is popular among the younger audience compared to Facebook. The majority of the users are girls mostly from the urban area)
  • – Twitter (it is popular among lots of modern users. The greatest part of the audience is people in their 20s. It is equally preferable for males and females)
  • – LinkedIn (it deals with B2B social media market. Both men and women from urban and suburban areas use the platform).

Twitter targeting: age and other peculiarities

Many people ask a question: How old should you be for Twitter? According to the rules of the platform, it is available for all the people over 18. Let’s look at the specific data concerning the age of the users:

  • – the age of 18-24 (about 15% of the users)
  • – the age of 24-34 (20%)
  • – the age of 35-44 (20%).

The rest of the followers belong to the other age groups. Now you know how old you have to be for Twitter and what the age of the majority of its users is. Besides age, there are other important demographics:

  • – Gender: the platform is more popular among men for now. However, gender indexes are very close.
  • – Location: over 80% of the users live outside the USA. As for the US residents, the majority of them are from the urban area. It is important to mention several countries, where Twitter is popular. They are Japan, the UK, Saudi Arabia, and several others.
  • – Income: about 30% of US users have an income higher than average, which is over $75,000 a year. Over 25% have an income over $50,000, while about 15% earn less than $50,000, and 18% – less than $30,000 a year.
  • – Education: the majority of the users are educated. Only less than 20% of them have a high school education or lesser.
  • – Ethnicity: Twitter is equally popular among the white and black population of the USA. About 20% are Hispanic.

When you use Twitter as a part of your marketing strategy, you can apply the following types of targeting:

  • – username targeting (it is possible to observe the brands and people the other users follow)
  • – Interest targeting
  • – age targeting
  • – TV targeting (using dedicated groups after a certain show)
  • – event targeting
  • – conversation targeting.

It is important to mention that Twitter is one of the popular resources, which are used to know the news. Here you can find various types of audience for effective promotion.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Advertising exchange

What is an ad exchange and how does it work?

Advertising exchange

Advertising exchange

Join our network

Today advertisers and publishers prefer buying and selling advertising via the Internet. For this purpose, ad exchanges are used, which are created in order to make the purchase process fast, safe, and more effective.

What is an ad exchange?

Advertising exchange is a digital marketplace, where advertisers and publishers can sell or purchase advertising space. It is the technology, which is a part of a programmatic approach. The latest becomes more and more popular allowing saving time and money. The preferable form of purchase is a real-time auction. Thus, the transactions are fulfilled very fast. Besides, an ad exchange platform allows making very profitable deals for both sides. Advert exchanges apply the same technology as SSP. As for the types of advert inventory offered/required, there are several popular variations:

  • – mobile
  • – display
  • – video.

Ad exchanges provide lots of advantages. For the publishers, they are:

  • – adverts filtering
  • – minimum CPMs settings for different inventory units
  • – possibility to select advert formats/styles
  • – the automated choice of the most profitable bid
  • – possibility to choose the location of adverts on the website.

As you see, ad exchanges provide great opportunities for control.

As for the advertisers, they might get the following advantages:

  • – possibility to block certain websites or people
  • – control the number of times a definite user sees a certain ad
  • – possibility to set targeting, budget, pricing, and many other options.

Ad exchanges fulfill the following tasks:

  • – make the process of purchase automated
  • – allow setting a minimum bid, which is displayed to the other users
  • – allow choosing preferable ad types
  • – provide blinded inventory (which allows avoiding channel conflicts).

Among the most popular advertising exchange operators, we can mention Google, Facebook Exchange, OpenX, AppNexus, and Yahoo! The platforms can also be created by the publishers.

Modern types of ad exchanges

There exist various kinds of such platforms available to the users. Each of them has certain peculiarities:

  • – Open exchanges. Here a very extensive inventory is offered by various publishers. It is available for all the buyers. At the same time, there is no detailed information about each publisher. Such type of marketplace is appropriate for those, who are looking for wider publicity. Note that there are cases of fraud and malware because of a large number of users.
  • – Private exchanges. Such resources are of closed type. The publishers are able to control, who can make bids, what prices are appropriate, and what the conditions of the deals are. The platforms of this type are owned by the publishers. They can decide, whom to invite. Here it is possible to contact directly to the brands and agencies. Private exchanges offer a premium type of content.

There are different kinds of adverts offered on various ad exchanges. It is even possible to choose a mobile ad exchange if you require buying advert inventory for portable devices. Besides, marketing specialists keep working on the idea of the creation of corresponding exchanges to buy/sell traditional variations of adverts and advertising space. They hope to make the process cheaper and less time-consuming.


Join us and become a member of our successful team!

 

Join us today!

(No Ratings Yet)
Loading...

Ad revenue for mobile apps

Ad revenue for mobile apps

Ad revenue for mobile apps

Ad revenue for mobile apps

Join our network

Ad revenue is a kind of income, which every publisher can get from the adverts placed in various applications, such as games and others. It is calculated by means of multiplication of advert impressions by eCPM. The calculations are based on several application metrics, which allow measuring the revenue from adverts. They include ARPDAU, ARPU, and ARPPU.

Let’s consider each of them in details:

  • – ARPDAU is a total profit from the ads. The term denotes Average Revenue Per Daily Active User. It is a general index, which shows the effectiveness of the advert campaign. It allows working out the ad monetization strategy.
  • – APRU is an Average Revenue Per User. The index is usually calculated for one definite user for a month or other period of time. It shows the effectiveness of sales channels, users’ attraction, and general productivity of the advertising campaign. It is a useful metric, which demonstrates the latest changes in monetized projects. Thus, it is also possible to compare the effectiveness of several projects.
  • – ARPPU is an Average Revenue Per Paying User. It is used for the application, where monetization is free of charge. It shows the loyalty of the users to the prices set in the project. The period of estimation is defined by you. Note that the amounts of money paid during a month might be different. Thus, daily calculations might be inauthentic.

Besides the metrics described, special reporting tools are applied to distinguish the income from mobile video ads and rewarded video adverts. Thus, the developers can find out, which type of advert brings them more money. As a result, better advert monetization decisions might be made.

Examples of monetization for mobile app advertising revenue

One of the prominent examples of monetization is YouTube. It is relatively easy to get money with this platform; however, significant income will be a challenge. First of all, it is necessary to create a channel and to turn on account’s monetization. To do it, it is required to accept the rules of the platform and connect to AdSense to get payments. Besides, the user will have to accept Google’s ad revenue share for YouTube. After this, it is possible to upload oen videos. For better income, you will need to promote your channel via various social networks, blogs or real people. Remember that the more views you get, the more your profit from the ads will be. It is better to be creative in order to get more views and make the users interested in your content.

As soon as you get your first $100 of income from the views, Google will send the money to your bank account via AdSense. It is possible to select either a direct deposit or a check. If you have a significant income, you will have to pay income tax. The amount of money, which is not taxed, depends on a definite country of your residence.

Another effective platform for earnings is Twitter. As the representatives of the resource claim, monetized daily active users have reached over 126 million globally in 2018. Besides, it is possible to link many other applications to Twitter. The ad revenue of the resource keeps increasing year by year.

Thus, you can see that the opportunities to get ad revenue for apps keep growing. Don’t be afraid of discovering new platforms and try your luck and creativeness, which you may be generously paid for.


Join us and become a member of our successful team!

 

Join us today!

(1 votes, average: 5.00 out of 5)
Loading...

Programmatic advertising platforms

Programmatic advertising platforms

Programmatic advertising platforms

Join our network

Several decades ago people started saying that information technologies is the thing of the future. It can be said that the future has finally come to us and programmatic advertising platforms is one of its representatives for marketers. Everything is quick, clear and automated, however the people in the area are quite reluctant to adopt new approach and prefer to run business as it used to be long ago. Probably, their motto is not to hew a tree as it is alive and in blossom. But is this policy really working everytime? Is it wise to keep old strategy just because of laziness or fear?

What is programmatic marketing?

In general sense it is often referred as less than a second auction during page loading time performed with special algorithms.

It would be better to correct that programmatic is automatic bid on ad resources in real time to show an ad to a specific person in a specific context.

Human factor is completely excluded from programmatic buying platforms as advertisers set maximum bet price beforehand.

What are advantages of the approach?
First and foremost, automation has brought flexibility to advertising world. Campaigns with minimal budgets and displays are welcomed here. Advertisers are also free from beforehand price negotiations. Money saving can serve as one more big pros here.

Great opportunities for targeting. Bids are not constant they differ from person to person.

Programmatic is smart enough to track what makes people to respond on the ads and when. This information can be used for targeting them at preferable webpages and at a preferable time.

A few words about adblockers
Sad, but true, people don’t like advertising and the number of special software users has grown by nearly 30 million. Nowadays notification about private data using can make some users be more suspicious, but aware of the situation.

One of possible response from advertisers for adblock lovers is to lock a resource when the software is turned on. To be honest, it is quite risky idea. According to statistics, people aren’t so negative when they see too many ads, and they are when being interrupted and influenced to do extra unplanned activity (turn off the programm).

Negative connotation regarding online ads can be reduced if users stop feeling being “stalked”. Data security is becoming more and more important and users can be more loyal and trustful to the pages that don’t want to chase them.

Last lines

Programmatic advertising platforms do have their weak points and imperfections, but now it is the easiest and enjoyable way to launch a campaign.
For those, who started hesitating we will hint a bit:

If you are an advertiser and want to participate in programmatic ads buying you should join to Demand-Side Platforms (DSP) with the help of Trading Desk. Good luck!


Join us and become a member of our successful team!

 

Join us today!

(1 votes, average: 5.00 out of 5)
Loading...

Ad Networks for Small Publishers

Ad Networks for Small Publishers

Ad Networks for Small Publishers

Almost all ad networks provide advertising on the web site of a small publisher and let them monetize the site. Best ad networks for small publishers usually work with publishers on CPM, CPC/PPC, CPA models.

Join our network

Almost all ad networks provide advertising on the web site of a small publisher and let them monetize the site. Best ad networks for small publishers usually work with publishers on CPM (Cost Per Millenium – pay-per-impression), CPC/PPC (Cost Per Click – pay-per-click) or CPA (Cost Per Install or Cost Per Action – pay-per-install or action) models. In connection with the decline of conventional banner advertising, almost all advert networks are experimenting with forms and presentation of advertisements.

Three best ad networks for small publishers that have no requirements on the minimum rate of traffic

PopAds
Today in the world of affiliate marketing it is one of the famous, trusted advertising networks. It is not just because of the thing that the brand’s name is ideally suited to the query “pop ads + buy + traffic” and any search engine offers it. Those who own a website and intend to sell traffic: this network provides the fastest and highest payouts, with a super-fast site administration process.

Revenue Hits
The network uses contextual advertising that target needed geo-locations. These technologies guarantee good revenue for any:
• add-on;
• website;
• mobile site;
• toolbar;
• widget, so on.
Daily it gives more than two billion ad views with a 100 percent guarantee of geographical coverage of all regions. It does not just display, show ads. PopAds allows monetizing a site using:
• widget;
• pop-up;
• application;
• text ad;
• XML channel and others.

PropellerAds
To immediately understand what we are dealing with, PropellerAds is a huge mega-firm serving more than 600 million views daily, of which over 200 million are of a clicker format. To ensure high quality adverts they provide manual scan to protect customers from suspicious and unsafe advertisers.


Join us and become a member of our successful team!

 

Join us today!

(3 votes, average: 4.33 out of 5)
Loading...

Define Monetize

Define Monetize

What does “monetize” mean, the definition and meaning of “monetize”

Monetization is the process of turning a non-commercial project into a commercial one, the process of generating income in monetary terms using your own Internet resource.

Join our network

Monetization is the process of turning a non-commercial project into a commercial one, the process of generating income in monetary terms using your own Internet resource. It is not easy to monetize some project and requires caution, ingenuity and patience. So “to monetize” can be defined as “to convert into money”.

This method of earning is successfully practiced for quite some time by webmasters in the global network. For higher incomes, you need to work hard on your resource, develop it, promote it, achieve good traffic, decent TIC and PageRank indicators – in a word, make it an attractive platform for advertisers of any kind.

For successful business is important to know the definition of monetization and its role. Simply put, monetization is the main strategy part of any business plan of any campaign. Conversion of services and products into cash is the basic of capitalism. It means that without monetization there can be no beneficial business processes.

There are many ways of monetization of a high-graded site:

• Contextual and banner advertising;
• Selling links;
• Paid content;
• Direct advertisers;
• Paid services;
• File hosting.


Join us and become a member of our successful team!

 

Join us today!

(1 votes, average: 5.00 out of 5)
Loading...