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The past 50 years have changed the way humanity is aware of many broadcasts. The desire to develop computer technology, the emergence of new opportunities for communication with the consumer played an important role in business and other areas of activity. All this amount of new information filled the life of every human. Nowadays, almost everyone doesn’t have enough time to do all things he has planned. Of course, this creates a large impact on the marketing structure. Mass advertising are losing their value, because today they are considered as something routine. This brought marketologist to new advertising strategy called direct response marketing.
Direct marketing is type of marketing that demands a direct interaction with the client.
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Why is Direct Response Marketing so effective
First of all, direct marketing needs large amount of information about the clients. This information helps brands to form a relevant offer that will correspond to client’s demands. This is the reason, why all the database should be structured and regularly updated.
This type of marketing helps to create immediate ROI because of the direct interaction that invokes client to instant action. Also, you will be able to track all the activity of the clients and see the efficiency of your campaign. Every click, view, download is detected and can be checked.
Targeting system is one of the best elements of this marketing. It allows you to form your ideal client by choosing different settings like age of your client, his geolocation, gender, interests etc. Knowing your target audience is a key to success.
Main goals of Direct Response Marketing
Of course, the main goal is to get certain reaction from the customer, but if you look deeper, you’ll see more detailed factors that can appear as a result of DRM:
- Attracting the attention of a specific customer.
- Holding him in the sphere of influence.
- Stimulating the development of long-term personal relationships with the customer.
- The incentive to make the first purchase.
- Formation of prerequisites for further cooperation.
- Customer response analysis.
- The increase in sales that fall on this consumer.
- Expanding the assortment of goods.
- Increase frequency of purchases.
- Increase customer loyalty.
Main types of Direct Response Marketing
Today, direct marketing is extremely popular and has many branches. Every category has its own special elements, however the method of communicating with clients remains the same.
- Personal sales.
- Electronic commerce.
- Individual presentation of goods.
- Direct email marketing (bulk email).
- Phone sales.
- Television marketing.
- Internet marketing.
- Mailing directories.
This marketing requires perfect understanding of your client base and the nature of every consumer. You should consider client’s character, financial possibilities and other similar elements. With right theoretical knowledge, you will reach great results and run a successful business.